Lifecycle Marketing is a seven stage system in your perfect customer experience. It is comprised of basic strategies integrated into a single, self-sustaining process. Companies and salespeople that implement lifecycle marketing principles through affordable, easy to use automation technology are in the best position to grow, nurture and retain valuable customers.
2. Capture Leads - Encourage leads to sign up to receive your content, Be sure to include opt-in language in your web form.
3. Nurture Prospects - Create a consistent campaign of useful information and offers with automated, personalized follow up messages.
4. Convert Sales - Turn Browsers into buyers with e-commerce tools and a wel defined lead management strategy.
5. Deliver and Satisfy - Fulfill your commitments on time, then provide additional value that surprises and delights customers.
6. Upsell Customers - Develop a long term strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
7. Get Referrals - Encourage referrals bu creating incentives for customers and partners.
It seems obvious and easy right? On the surface there are no secrets in lifecycle marketing. Small businesses have practiced this concept for thousands of years.
The thing is that most of us do not have an automated system to help us with each stage and so we are so busy attracting traffic, capturing leads, nurturing prospects and converting the sale that by the time it comes to step 5 "deliver and satisfy" we are out of business and need to get back to step 1 to stay in business. The truth though is that there is more business in your existing client base than in attracting new traffic that does not know you yet.
The real value of lifecycle marketing comes from integrating the individual building blocks of your plan into a single system.
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